Resources Mentioned on the Show
- Jack Lodge’s Woodland Photography Online Course
- Colin Prior’s episode on the OnLandscape’s podcast
- FotoSpeed Paper (use the code LODGE20 for 20% off)
- Support the podcast on Patreon
Photographer’s Mentioned on the Show
Discovering Photography: From Architect to Artist
Jack Lodge’s journey into photography began unexpectedly while he was on the path to becoming an architect. Drawn to the art form by mentors like Mark Bauer and Ross Hoddinott, Jack transitioned from architectural ambitions to capturing the natural world. This shift from structured designs to the organic beauty of landscapes helped Jack find his true calling.
Supported by his partner, Jack pursued photography relentlessly, and he soon realized that it didn’t feel like work but rather a profound joy. This pivotal realization led him to double down on his craft, eventually transitioning into full-time photography.https://bet-visa-casino.com/
The Four Pillars of Landscape Photography
Jack credits the success of his photography to a well-rounded approach encompassing planning, photographing, processing, and printing.
Planning
Jack emphasizes the importance of scouting locations and checking weather conditions. Preparation sets the stage for capturing compelling images and adapting to the ever-changing elements of nature.https://bet-visa-casino.com/
Photographing
Camera fluency is crucial. Understanding the technicalities allows photographers to focus on creative aspects and experiment with different techniques, such as infrared photography, which was discussed passionately by both Jack and Matt.
Processing
Editing is where the photographer’s vision comes to life. This stage involves enhancing the raw captures to reflect the desired aesthetic and mood.https://bet-visa-casino.com/
Printing
For Jack, printing isn’t just an afterthought; it’s integral to his creative process. Collaborating with FotoSpeed and exploring various paper types has helped him refine his style. He lives with his prints for a week or two, ensuring they meet his expectations before making them available for sale.
Social Media: A Double-Edged Sword
Engagement on social media is both a necessity and a challenge. Jack’s success largely stems from active engagement on platforms like Facebook. By maintaining a personal touch, he avoids coming across as just another brand. His use of live videos fosters a connection with his audience, making them feel part of his creative journey.https://bet-visa-casino.com/
Jack’s strategy involves showing the print process, thereby cultivating an audience before attempting to sell prints. This approach resonates well with followers, making them more likely to purchase his work. However, maintaining this engagement requires significant effort, a sentiment echoed by Matt, who has faced difficulties growing his own social media presence.
Seasonal Focus and Creative Flexibility
Jack’s focus on the changing seasons is a source of motivation, providing fresh photographic opportunities throughout the year—seascapes in winter, bluebells in spring, wildlife in summer, and autumn foliage. This seasonal approach keeps his work dynamic and varied, ensuring a constant flow of inspiration.https://bet-visa-casino.com/
Both photographers agree on the importance of flexibility, especially when nature doesn’t cooperate. Jack’s workshops are weather chase-oriented, adapting plans based on conditions to find new opportunities. Embracing challenging conditions can lead to unique and unexpected shots, fostering creativity.
The Business Side of Photography
Transitioning to full-time photography isn’t without its pressures. Jack spends a significant portion of his time on workshops and one-on-one sessions, with the rest divided between his own photography and business planning. Selling prints, particularly limited editions, involves carefully choosing paper, packaging, and marketing.
Jack notes that the print market varies geographically, with the UK being more challenging than the US, Germany, or Australia. He customizes his marketing strategy, aiming for personal connections rather than mass sales, which he believes is crucial for success.https://bet-visa-casino.com/
Passion and Perseverance
From inspiring mentors to unwavering support from loved ones, Jack Lodge’s journey underscores the value of passion and perseverance. His story highlights the importance of planning, staying adaptable, and engaging authentically with one’s audience. Finally, his commitment to continuous learning and self-improvement sets a benchmark for aspiring photographers.https://bet-visa-casino.com/